Is a Jaffa Cake a cake or a biscuit?
DIR/stills: Piotr Gregorczyk
We are delighted to share the release of the captivating new campaign which has been launched to put an end to the age-old debate: Is a Jaffa Cake a cake or a biscuit?
Working in collaboration with TBWA\London and Food Hall’s photographer/director Piotr Gregorcysk, the campaign aims to settle the Jaffa Cake conundrum once and for all.
By creatively leveraging motion control moves with the Bolt robotic arm, precise lighting techniques, and meticulous attention to detail in surface textures, Piotr and the team successfully captured the desired look and irresistible appeal of the Jaffa Cakes.
This campaign scored the highest OOH For Long-term Effectiveness, achieved outstanding results from System1, receiving a 5.0 star rating, performing head-to-toe with some of the most effective TV advertising. Andrew Tindall, Senior Vice President of partnerships at System1 said:
"This is the best ad made in about five years. We've tested it. And it's true. It's the most effective OOH poster we've tested in about five years."
The work had an 88% brand recall, double the 44% norm for OOH and performed well above the norm for TV advertising.
