Chiu Chow Chilli Any Chow with Lee Kum Kee
We're thrilled to unveil the latest multi-channel advertising campaign for Chiu Chow Chilli Oil from the renowned Asian cooking brand, Lee Kum Kee Europe.
Liam Desbois led the motion and photography, accompanied by a talented food crew including Katie Giovanni as the food stylist and Dave Miller as DOP.
Working with Cheeky Communications, this was the first campaign with the client and they challenged traditional perceptions of Chiu Chow Chilli Oil by inspiring home cooks to explore its versatility beyond Asian cuisine and to get creative with everyday classics.
With a focus on reaching a Gen-Z audience, this campaign spans everywhere from digital platforms to out-of-home advertising, aiming to elevate brand awareness. Join us on this flavourful journey and discover how Chiu Chow Chilli Oil can transform your meals 🌶️ 🍽️
