Chinese New Year with Lee Kum Kee

We're thrilled to unveil the latest multi-channel advertising campaign for Chinese New Year from the renowned Asian cooking brand, Lee Kum Kee Europe.

Working with various artists, across motion and photography, we produced various assets across the whole campaign.

In partnership with Cheeky Communications, we created a series of recipe videos featuring Lee Kum Kee hero products as part of their 2025 Chinese New Year campaign. ✨

The photography was shot on a twin set by Danielle Wood, accompanied by a talented food crew including Keiron Geroge as the food stylist and prop stylist Megan Thomson. The on-camera food stylist was Rosie French.

Nigel Riches shot the lifestyle campaign and the motion was shot with a handheld camera to offer a more authentic and intimate feel, these videos bring you into the heart of the celebration. 🍜 Happy Chinese New Year! 🏮

Client: Lee Kum Kee & Cheeky Communications