McDonalds McSpicy
It's Getting Hot in Here!
The new McSpicy from McDonald’s is finally out, a crispy crunchy spicy crumb surrounds tender chicken breast, crunchy lettuce and cool mayo topped with a sesame seed bun. It’s not blow your head off spicy but has a nice tingle and a bit of the devil within.
Scott Grummett was commissioned by McDonald’s to shoot the out of home advertising campaign which plays on peoples reactions to how spicy it is.
We then went on to direct the food sequence in the TV Commercial.
